Utterly repellent menswear?

Marks and Spencer seem to have gone insane. They've just launched the first ad campaign for their menswear range, where they are highlighting the 'utterly repellent' qualities of their suits. Ahem. How, HOW can the ranks of PR, marketing, and advertising people, as well as (presumably) some of the upper echelons of the management have okayed this incredible gaffe? So the clothes are waterproof, but surely there's a way of saying this without also saying they're completely repulsive. Or perhaps it's a giant joke, along the lines of Joaquin's faked meltdown. Perhaps.

Here are some posters I saw today in their Grafton Street store.

Okay, so he's a footballer, but he's not that bad...

 

Just to reiterate.