What do I know

So I was talking with my father this evening, a man who spent a couple of decades as a creative director (and therefore has a special place in his heart for Don Draper) and he thinks the Utterly Repellent M&S campaign is brilliant. "I'd be very pleased if I came up with that," said he. He's of the opinion that, known for their less than beautiful suits, Marks and Spencer are having an hilarious joke with themselves and us. I suppose they are.

REPEL ME!!!!!!!

Utterly repellent menswear?

Marks and Spencer seem to have gone insane. They've just launched the first ad campaign for their menswear range, where they are highlighting the 'utterly repellent' qualities of their suits. Ahem. How, HOW can the ranks of PR, marketing, and advertising people, as well as (presumably) some of the upper echelons of the management have okayed this incredible gaffe? So the clothes are waterproof, but surely there's a way of saying this without also saying they're completely repulsive. Or perhaps it's a giant joke, along the lines of Joaquin's faked meltdown. Perhaps.

Here are some posters I saw today in their Grafton Street store.

Okay, so he's a footballer, but he's not that bad...

 

Just to reiterate.